The Spotlight: Stefflon Don
Stefflon Don is the Bougie Star that British Rap Needs
At 25 years old, Stefflon Don embodies the sexy, ostentatious glamour associated with some of the best—and certainly my favorite—female rappers, a category she’s quickly joining. She’s something of a throwback to the spirit of iconic American hip-hop artists of the 1990s and 2000s (think Lil Kim or Foxy Brown or Trina back when they ran things). Though UK rap and R&B is currently heaving with female talent—Lady Leshurr, Raye, Nadia Rose and Little Simz to name just a few—there’s nobody quite like Stefflon Don. Almost at odds with the cold, back-to-basics hardness that has come to characterise “urban” music in the UK right now, #TheSpotlight is on this ultra-feminine, performatively bougie mc who is highly specific about her aesthetic.
“I care about how I look—I just love it! If you feel like you look good, you’re also gonna do a better job of whatever you’re doing,” Stefflon Don says once we arrive at our destination, with me trailing behind her as she strides into the studio and makes a beeline for a clothes rail crammed with Versace and Fendi. Perhaps it’s a lazy comparison, but it’s easy to see her as the bossed up, appearance-aware Nicki Minaj figure our rainy little island—with its Ed Sheerans and its Rag’n’Bone men—truly needs.